Success Fact: Bobby Wills

During a year of lockdown Bobby Wills and the team had to rethink what releasing and touring would look like. With the support of the Radio Starmaker Fund, Bobby was able to incorporate live virtual shows into the market plan for his new music and pull off a successful release. With this unique opportunity, Bobby was able to partner with radio stations across Canada to promote his upcoming virtual shows, which increased social media awareness greatly, and brought attention to the new single to fans and our colleagues at radio.

Because of Covid-19 restrictions, filming the shows presented an obstacle that Bobby and the team were able to turn into a unique “behind the scenes” marketing angle for fans. Bobby shot the show in his home studio that he dubbed “The Longshot Bar and Grill”, which gave fans a direct look into the world of Bobby Wills, where he writes, records demos, and jams before hitting the stage. During the lockdown this home studio approach was a great new way to bring fans closer than ever to Bobby without physically being there.

Heather Crane
MDM Recording

Application Evaluation

Applications to the Radio Starmaker Fund are evaluated on four major criteria:

• The track record of the artist
• The amount of money invested by the applicant and his/her label
• The quality of the marketing plan, both the proposed RSF portion and the portion to which the applicant has committed through their significant investment
• The amount of money the Radio Starmaker Fund has available for the round

In order to qualify for the Radio Starmaker Fund, artists are required to reach prescribed sales levels by genre and demonstrate a financial commitment to the marketing of their recorded project. For a detailed description of our criteria please visit our website at www.radiostarmakerfund.com. Furthermore, the artist must be a Canadian citizen or landed immigrant and the ownership of the master recording must reside with a Canadian company.

We continue to fund artists from a wide variety of musical genres and from every region of the country.

Applications Submitted vs. Applications Approved