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Radio Starmaker Fund Annual Report
2020 / 2021
Grant Allocation By Genre
Success Fact: Leeroy Stagger
Radio Starmaker has been instrumental in the success of Leeroy Stagger’s most recent album Strange Path and the continued momentum of Leeroy Stagger as an artist. Through Radio Starmaker’s support Leeroy Stagger was able to launch an extensive marketing campaign for Strange Path in Canada and open new markets in the United States and Europe. In the US Leeroy Stagger hired PR resulting in radio adds, interviews and critical press. In Europe the support from Radio Starmaker and True North Records provided Leeroy Stagger with the opportunity to tour Europe with a full band and hire marketing teams in each market.
This amount of support makes a huge difference when promoting an artist in a new market. It allows the artist to take greater risks which can have the potential to change their career forever. In Leeroy’s case this support resulted in being signed by Kai Lehman at Cabin Artists and Rootsy Music in Scandinavia. Leeroy Stagger will be returning to Scandinavia supporting Frazey Ford on her tour in March 2022.
Kate Wattie
Tonic Records
Manager
| Total Approved Funding |
% Of Approved Funding |
Number Of Approved Applications |
Number Of Artists |
|
|---|---|---|---|---|
| Total | $7,508,846 | 100.00% | 368 | 217 |
| Pop | $1,029,798 | 13.71% | 54 | 34 |
| Rock | $1,024,340 | 13.64% | 53 | 26 |
| Hip-Hop/R&B | $1,420,709 | 18.92% | 72 | 56 |
| Country | $1,465,825 | 19.52% | 64 | 24 |
| Folk | $661,828 | 8.81% | 36 | 19 |
| World | $194,457 | 2.59% | 13 | 12 |
| Blues | $112,500 | 1.50% | 6 | 6 |
| Classical | $22,500 | 0.30% | 2 | 2 |
| Jazz | $263,525 | 3.51% | 10 | 6 |
| Electronica | $364,238 | 4.85% | 18 | 11 |
| Aboriginal | $559,126 | 7.45% | 35 | 21 |
| Misc. | $390,000 | 5.19% | 5 | 0 |
* Number of approved applications for fiscal year includes 5 Miscellaneous Funding applications.