Wes Mack is a 10-time Canadian Country Music Award nominated country artist with over 9 million streams across his recordings. He is also an accomplished video director (nominated for multiple CCMA and Leo Awards) and actor (recently appearing in the Power Rangers film and in the 2019 Liam Neeson film Cold Pursuit). With this eclectic background, having Starmaker involved in Mack’s career has made a significant impact. It has allowed our team to extend our reach further than we otherwise could have and maximized some of the cross promotional opportunities afforded by Mack’s multifaceted career.

Mack became eligible for Starmaker funding over the course of his debut album Edge of the Storm. During the past few years Starmaker funding has allowed Mack to perform across Canada with not only his touring band, but additional crew members that have added significantly to the onstage prowess of his live show, allowing Mack to build a strong fanbase across Canada.

With the 2019 release of Mack’s sophomore album, SOUL, Starmaker has again been extremely helpful. From the early planning phases, we were able to count on Starmaker support in making significant advertising spends in both traditional and online areas. These spends in tandem with our social media campaigns have allowed us to build upon Mack’s following and drive new fans to the album. SOUL has already been streamed over 3 million times and continues to grow.

Perhaps the most valuable contribution has come from Starmaker providing the necessary funding to bring on key team members in publicity, radio promotion, digital promotion, marketing, social media, branding etc. As an independent artist, this team extension is vital. Bringing on a team that works hard and truly believes in the cause has allowed Mack to create impactful and captivating music, videos, and stories with great freedom, making lasting connections with audiences. Starmaker has allowed us the opportunity of having a strong team to push this music out into the world.

Ted Ellis
Creator Brand Label Co.