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Radio Starmaker Fund Annual Report
2013 / 2014
Grant Allocation By Music Industry Association
Success Fact: The Strumbellas
The Radio Starmaker Fund’s support of The Strumbellas has been an integral part of the band’s trajectory from a fledging Toronto act to recognized North American recording and touring artists. They were able to cast their audience net further by opening for Corb Lund in Ontario, touring Canada in a more enduring and penetrable way and launching their album, We Still Move On Dance Floors, in the United States on their own label. Starmaker has made it possible for them to tour vital audience-building regions across the US, in a timely fashion that might not have otherwise been attainable. They hired a reputable US radio and publicity firm, which has been able to get the band’s music to the right ears, resulting in a great foot in the door at important news outlets, as well as Americana and NPR radio. This media and promotional support is of great value to promoters, festivals and venues in the US, alleviating the burden of unsupported performances.
Summer festival marketing initiatives allowed for a wonderfully effective dovetail of online marketing, cross-promotion and social media marketing. They have been able to confidentially move from The Horseshoe to The Phoenix for their November show in their largest market of Toronto, undertaking an outdoor marketing campaign that will reinforce the album and the band. The Strumbellas’ growth as viable artists, including their Juno win, Polaris Music Prize long list nomination, Indie Music Awards win and Ottawa Bluesfest Supernova Rising Star Award is a result of their hard work and drive, as well as the support of the Radio Starmaker Fund.
Joanne Setterington
President/Manager, Indoor Recess Inc.
Label Manager, Underneath A Mountain Records
| Recipient | Event | Territory | Amount |
|---|---|---|---|
| Total | $1,095,567.50 | ||
| Canadian Academy Of Recording Arts and Sciences | 2014 Juno Awards | Winnipeg, Manitoba | $90,000.00 |
| Canadian Academy Of Recording Arts and Sciences | 2014 Juno Awards | Winnipeg, Manitoba | $23,010.79 |
| Canadian Academy Of Recording Arts and Sciences | 2014 Juno Awards | Winnipeg, Manitoba | $200,000.00 |
| Canadian Academy Of Recording Arts and Sciences | 2014 Juno Awards | Winnipeg, Manitoba | $1,406.71 |
| Canadian Country Music Association | 2014 Canadian Country Music Awards | Edmonton, Alberta | $40,000.00 |
| Canadian Music Week | 2014 Canadian Radio Music Awards | Toronto, Ontario | $30,000.00 |
| CIMA | 2014 Music Export Initiative | Various | $100,000.00 |
| East Coast Music Association | 2014 East Coast Music Awards | Charlottetown, Prince Edward Island | $25,000.00 |
| Festival Music House | 2014 Festival Music House | Toronto, Ontario | $225,000.00 |
| Festival Music House Atlantic | 2014 Festival Music House Atlantic | Halifax, Nova Scotia | $75,000.00 |
| Festival Music House Pacific | 2014 Festival Music House Pacific | Vancouver, British Columbia | $75,000.00 |
| Folk Music Ontario | 2014 Folk Music Ontario Conference | Toronto, Ontario | $11,150.00 |
| Halifax Pop Explosion Association | 2014 Halifax Pop Explosion | Halifax, Nova Scotia | $35,000.00 |
| M for Montreal | 2013 M for Montreal | Montreal, Quebec | $15,000.00 |
| North By Northeast Conferences, Inc. | 2014 NXNE | Toronto, Ontario | $50,000.00 |
| Polaris Music Prize | 2014 Polaris Music Prize | Toronto, Ontario | $25,000.00 |
| POP Montreal | 2014 POP Montreal | Montreal, Quebec | $50,000.00 |
| Western Canadian Music Alliance | 2014 Western Canadian Music Awards | Winnipeg, Manitoba | $25,000.00 |
* Number of approved applications for fiscal year includes 18 Miscellaneous Funding applications as indicated above.